Carmichael Lynch Update

Winter 2018

Jack Link’s Launches New Campaign with First Ever Super Bowl Commercial

Jack Link’s made its first foray into Super Bowl advertising this year, debuting its newest marketing campaign, “Runnin’ With Sasquatch,” with a 60-second spot in the third quarter.  “Runnin’ With Sasquatch” celebrates the idea that humankind consists of two types of people – those who run with Sasquatch, and those that run from Sasquatch. The campaign will launch in full in mid-February with 4 new national television spots accompanied by digital and social support.

Snow Art Installation Takes Over Target Field for Super Bowl Week

Carmichael Lynch brought world-renowned snow artist Simon Beck to Minneapolis last month to create a massive piece of art in the snow on Target Field to promote the agency’s client, The Great Northern, during Super Bowl Week. The installation has received massive amounts of media coverage, including pieces on Nightline, USA Today, NBC, ABC, CBS, FOX and many more.

Phillips 66 New Brand Campaign, “Live to the Full"

We helped Phillips 66 unveil a new brand campaign, “Live to the Full,” inspired by the vibrant communities the fuel brand has served for over 90 years. The campaign focuses on the lives Phillips 66 helps fuel, each with its own unique, real story playing out every day on the road.

Subaru “Dog Tested. Dog Approved." TV Ads

Continuing its tradition of creating popular pet-focused ads, Subaru launched all-new “Dog Tested. Dog Approved.” advertising spots. The four spots showcase the Barkleys, the adorable family of Labrador and Golden Retrievers, who recently helped to launch the all-new Subaru Ascent. In the newest “Dog Tested. Dog Approved.” spots, the Barkleys take on everything from driving lessons, to the first day of school and even a doggy-run car wash.

2018 Subaru Forester “A Life Story on the Line"

The road of life is filled with twists and turns. But not all of them are welcome. This cinematic commercial follows the life of one woman from birth to marriage to becoming the mother of twin boys. Until one night, when her life story nearly comes to a very sudden stop, and she is reminded why so many parents choose a Subaru Forester to help protect their families.

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